Harman

You will be responsible in leading the overall full funnel go to market marketing strategy and executions, delivering brand and product awareness and driving purchase consideration of all Harman Consumer Audio (COA) brands including JBL, Harman Kardon, Mark Levinson, and other legacy audio brands. You will own Harman’s COA cross-channel marketing campaign directions and will also be working with multiple stakeholders (i.e: sales, product, ecommerce etc.) that are responsible for developing channel-specific testing and optimisation strategies. You will play an integral part of the team, in being the Asia Pacific marketing spokesperson leading conversations to drive a cohesive strategy to ensure brand growth and commercial success. You will need to work closely with the Business Development teams, product planning and strategy team and distributors to support the overall business direction and delivering plans that are optimized for APAC’s business growth. Strong understanding of the APAC marketing landscape and consumer insights are imperative.

Having an understanding of how to bridge global – regional – local requirements is key to this role. You will also need to have analytical rigor, a deep understanding of consumer and country level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly moves the needle. If you are an experienced marketer, proven problem-solver, have strong attention to detail, and are able to flex between thinking big and diving deep, you are who we are looking for!

Your Team

You will report directly to the Senior Director, Asia Consumer Marketing

What You Will Do

The Marketing Manager will be responsible in owning and driving the following key marketing needs across COA APAC:

Category Strategy and Brand Management

• Be able to win in the APAC market as an American audio brand!
• Work with the commercial and APAC category product leads to develop the Go to market marketing strategy for APAC’s marketing pillars that meets both short- and long-term business goals. This would include all planning and management of APAC’s marketing budgets based on commercial targets.
• Align with the global brand vision to shape the strategic and execution of APAC’s marketing communications.
• Owns marketing narrative by balancing brand and product stories, ensuring integration and consistency in storytelling channels.
• Understand the local consumer behaviour and industry trends to be applied to all marketing initiatives and launch plans.
• Be able to connect the overall global vision with regional plans to deliver what works for the markets
• Ensure that the external stakeholders understand the overall organisation marketing strategy with successful implementation; this would include working on how to build a cross functional marketing plan across categories to drive synergies.
• Proactive in identifying and introducing new consumer trends, media opportunities or key learnings.

360 Marketing Activations

• Develop, manage and oversee COA APAC’s marketing campaigns. This would also include working with countries, distributors and agencies to develop year long activation plans to drive brand affinity, consumer engagement and commercial success across both offline and digital.
• Manage creative asset production: be the voice of APAC in global creatives, and delivering regional creatives when required
• Plan and execute APAC supported sponsorship events and exhibitions
• Develop and execute PR strategies to generate positive media coverage – distribution of press releases, media pitches & other PR materials
• Manage media inquiries and crisis communications
• Work with design team and external stakeholders on the execution of POS to provide the best consumer experience.
• Strategic negotiation and effective marketing executions of brand ambassadors / influencers
• Collaborate with the digital & ecomm team to cohesively drive digital activations as part of the overall thinking which includes paid search, SEO, paid social, content calendar, EDM comms that best engages the Harman COA consumers
• Track and measure campaign successes, providing data backed insights to optimise campaigns and find new opportunity areas.

What You Need

• 10+ years of experience in managing and executing multiple consumer campaigns and long-term brand to consumer engagement through a diverse media mix. Digital & ecommerce planning experience is a must.
• Understanding for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
• Be able to translate the global vision that fits effectively for the APAC audience.
• Experience working with agencies and budget negotiation.
• A track record in developing compelling consumer communication.
• Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.
• Excellent communicator and be able to perform well in a matrixed organisation. Demonstrated experience leading and having collaborative partnerships with commercial, product and other cross functional teams.

What is Nice to Have

• Strong budget management.
• Ability to adapt and learn in a rapidly changing environment and demonstrate a sense of urgency.
• Prior experience in Consumer Electronics or FMCG industries.
• Excellent oral, written and presentation skills.