Harman

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

You will be supporting the overall full funnel go to market marketing strategy and executions, delivering brand and product awareness and driving purchase consideration of all Harman Consumer Audio (COA) brands including JBL, Harman Kardon, AKG, Mark Levinson, and other legacy audio brands. You will own Harman’s COA cross-channel marketing campaign directions and will also be working with multiple stakeholders (i.e: sales, product, ecommerce, distributor etc.) that are responsible for developing channel-specific testing and optimisation strategies. You will play an integral part of the team, in being part of the local marketing team to support conversations in driving a cohesive strategy to ensure brand growth and commercial success.  You will need to work closely the stakeholders to support the overall business direction and implement plans that are optimized for Korea’s business growth. Strong understanding of local consumer insights is imperative.

Having an understanding of how to bridge global – regional – local requirements is key to this role. You will also need to have analytical rigor, a deep understanding of consumer and country level market dynamics, and the right mix of brand and product knowledge to support the implementation of effective marketing plans that truly moves the needle. If you have a s strong attention to detail, and are able to flex between thinking big and diving deep, you are who we are looking for!

What You Will Do

Category Strategy and Brand Management

• Be able to win in the Korea market as an American audio brand!
• Support senior marketing specialist, commercial and product leads to develop the Go to market marketing strategy for Korea’s marketing pillars that meets both short- and long-term business goals. This would include all planning and management of Korea’s marketing budgets based on commercial targets.
• Align with the global-regional brand vision to shape the strategic and execution of Korea’s marketing communications.
• Support marketing narrative by balancing brand and product stories, ensuring integration and consistency in storytelling channels
• Ability to understand the local consumer behaviour and industry trends to be applied to all marketing initiatives and launch plans
• Proactive in identifying and introducing new consumer trends, media opportunities or key learnings

360 Marketing Activations

• Implement COA marketing campaigns across all functions. This would also include working with 3rd party agencies to develop a year long activation plans to increase brand affinity, consumer engagement and commercial success across both offline and digital.
• Support senior marketing specialist on all digital always on activations that best engages the Harman COA consumers. This includes; but not limited to:
  • Social channel management (Instagram, YouTube: JBL, HK, AKG)
  • New product launching viral activities (KOL marketing, Influencer Reviews etc.)
  • Local content development and utilize them on effective channels
  • E-commerce strategy that is in line with APAC and Samsung requirements
  • Full funnel paid media strategy with Samsung and Agency
  • Identify new revenue opportunity drivers for JBL direct & indirect channels to be deployed across in Korea
  • Brand site update (KR.JBL.COM and KR.HARMANKARDON.COM)
• Responsible for various monthly reports
  • Track and measure campaign successes, providing data backed insights to optimise campaigns and find new opportunity areas
  • Budget & Spending Management – monitor monthly budget and individual marketing activities spent.
• Support in strategic negotiation and effective marketing executions of local influencers
• Build and maintain media PR relationships, including but not limited to NPI PR, brand news for magazine and special feature/product review articles.

What You Need to Be Successful

• Experience in managing and executing multiple consumer campaigns and long-term brand to consumer engagement through a diverse media mix. Digital & ecommerce planning experience is a must.
• Understanding for consumers, with a demonstrated experience utilising consumer research and data to drive actionable insights to develop marketing strategies and plans.
• Be able to translate the global / regional vision that fits effectively for the Korean audience.
• Experience working with agencies and budget negotiation.
• Experience driving customer acquisition and revenue growth through the implementation of marketing strategies.
• Excellent communicator and be able to perform well in a matrixed organisation.

What Makes You Eligible

• Bachelor’s degree in related field or equivalent required.
• Minimum 3 years of relevant experience in a similar capacity

What We Offer

• Flexible work environment
• Access to employee discounts on world-class Harman products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

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