Harman

Have you heard of JBL or Harman/Kardon, some of the world’s leading audio brands? The market we are leading in, is fast paced, fun and dynamic. Our headphones, portable speakers and home entertainment systems will become your area of expertise.

At HARMAN, you have more than a career. Our agile culture gives you the chance to rapidly develop your skills, learn quickly and find ways to create excellent results. We invite you to constantly challenge yourself, cultivate new ideas, work on something new and enhance your abilities. There are many great opportunities across all our HARMAN divisions and locations. Like this one.

You will join our Marketing department based in Amsterdam, The Netherlands in the position of: 

Trade Marketing Lead – Benelux

(Native Dutch speaking)

About the Role:

Do you live and breathe music? Do you want to be integral to the success of the fastest-growing and most engaging audio brands—JBL and Harman Kardon—in BENELUX?

Harman is looking for a Trade Marketing Lead Benelux to drive brand visibility, retail execution, and consumer engagement across the markets. In this role, you will develop and implement high-impact trade marketing strategies, ensuring JBL and Harman Kardon products stand out both in-store and online. You’ll lead promotions, activations, and retail collaborations, working closely with sales and digital teams to create seamless, results-driven campaigns.

With full ownership of trade marketing budgets and performance tracking, you’ll have the freedom to innovate and make a real impact. If you're passionate about building brand experiences and shaping the future of premium audio in EMEA, this is your chance to join our dynamic team!

What You Will Do:

1. Trade marketing planning

• Develop and execute the annual trade marketing plan aligned with sales and marketing objectives.
• Plan and implement go-to-market (GTM) strategies for product launches.
• Create and manage trade marketing calendars in collaboration with sales and brand teams.
• Define and execute customer-specific trade marketing plans based on market trends and retailer needs.

2. Retail channel & POS execution

• Oversee point-of-sale (POS) execution ensuring brand consistency across retail partners.
• Manage retail display installations and updates in collaboration with merchandising agencies.
• Work with retailers to ensure premium brand presence and optimize product visibility.
• Conduct regular store audits to assess execution and compliance.

3. Promotions & Retail Activations

• Develop and execute trade promotions to drive sell-out

• Plan and manage experiential marketing activations (e.g., live demos, roadshows, retail events).
• Measure the ROI of promotions and activations, optimizing future campaigns based on performance.
• Work with key retail partners to develop and implement loyalty programs or incentive campaigns for store staff.

4. Budget Management

• Manage the trade marketing budget, ensuring efficient allocation across different retail programs.
• Track marketing spend vs. sales uplift, optimizing investment based on performance.
• Forecast and allocate budgets for in-store visibility, branding, and sales incentives.

5. Retailer collaboration

• Act as the main point of contact between the brand and key retail partners for trade marketing topics.
• Develop joint marketing plans with key retailers to align on marketing goals.
• Ensure smooth collaboration with sales teams, category managers, and digital marketing teams to create an integrated retail experience.

6. Digital Trade Marketing & Omnichannel Strategy

• Develop and execute retail media plans, working closely with e-commerce and retail digital teams.
• Ensure digital shelf optimization by providing best-in-class product content, images, and descriptions.
• Track and analyze sell-through data from online and offline partners to drive insights.
• Leverage retailers’ platforms, and digital ads for co-branded marketing initiatives.

7. Performance Tracking & Reporting

• Monitor and report on trade marketing campaign effectiveness
• Work with data analytics teams to extract insights and optimize future campaigns.
• Prepare monthly/quarterly business reviews for leadership

8. Trade Events & Retailer Activations

• Plan, coordinate, and execute trade events, retailer activations, and showcases.
• Develop event concepts that align with brand strategy and drive consumer engagement.
• Evaluate event success through performance metrics to optimize future activations.

9. Field team & sales support

• Support the field sales team with marketing materials and retail training.
• Develop sales enablement tools, such as presentations, POS materials, and training modules.
• Conduct regular retail visits together with sales counterpart to assess execution and gather insights from store-level teams.

What You Need:

• At least 5 years of experience in Trade Marketing, Retail Marketing, or Channel Marketing in a Consumer Electronics or FMCG environment.
• Strong knowledge of retail activations, point-of-sale marketing, and in-store execution.
• A passion for translating the brand into engaging content and immersive retail experiences.
• Experience in budget management, campaign performance tracking, and sales data analysis.
• Excellent project management skills and ability to multitask across multiple retail partners.
• Strong stakeholder management and ability to collaborate with sales, marketing, and trade marketing teams.
• A valid driver’s license is preferred for travel to retail locations and events.
• Native in Dutch, Fluent in English (French is a pre)

What We Offer:

• A flexible work schedule where you will be able to work from home up to 40% and the remaining days in a fantastic new office at Houthavens, Amsterdam.
• You are going to work in an international team within a friendly global working atmosphere.
• HARMAN offers a diverse and inclusive work environment that fosters and encourages career development opportunities, professional training and competitive market base compensation plus a 13th month salary, 28 holidays per year.
• You will also receive a highly valued commuter travel package, a EUR 100,- environment allowance when commuting via public transport or bike. Additionally, we provide an interesting collective health insurance scheme, pension and top-notch employee discounts on world class HARMAN/Samsung products (JBL, HARMAN Kardon, AKG etc.)
• Professional development opportunities through HARMAN University’s business and leadership academies.
• Internal talent management leadership acceleration programs.
• “Be Brilliant” employee recognition and rewards program.
• A unique opportunity to contribute to drive revenue growth and nurture strategic trust-based relationships.
• The chance to work with on complex problems and continues improvement.

And a few reasons you might love it:

At HARMAN we create useful, playful, beautiful things. Our many iconic brands including; JBL, Harman/Kardon and AKG are transforming the car, the workplace and everywhere in between. We work hard, look for brilliance from all our 30,000 employees and in return you can expect a career full of brilliant possibilities. If you want to be part of a business offering industry-first features, innovation, superior sound technology and the guarantee that you'll never have a dull day - HARMAN could be the place for you! (www.harman.com)

Is this the challenge you’ve been looking for? We look forward to receiving your application! Send your application with your resume and letter of motivation. For more information about the position, you can contact the Recruitment department.

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