Harman

Do you want to work for some of the world’s leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon. 

By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we’re looking for someone who is proactive, loves to work with a lot of different stakeholders from all over Europe and has creative ideas.

You will join our marketing department based in Madrid, Spain in the position of: 

Customer Marketing Specialist – Spain

A Career at HARMAN

We are ONE HARMAN. We are greater than the sum of our divisions or brands. We proudly talk about our many iconic brands and describe how our technologies are transforming the car, the workplace and everywhere in between. We work hard. We create useful, playful, beautiful things. We strive for excellence, and we aim to win as a team. No matter the position, every employee at HARMAN is expected to demonstrate our core competencies:  leadership, change-orientation, collaboration, judgment and a results-driven mindset. At HARMAN, we expect brilliance.  You can expect a career full of brilliant possibilities.

About the Role:

As a Customer Marketing Coordinator within Harman’s Consumer Division, you will help strengthen the JBL and Harman Kardon brands across Spain, Italy, and Portugal. You will be responsible for driving, coordinating, and executing Retail Marketing activities across major retailers and customer touchpoints—both online and in-store. Your work will ensure strong, consistent brand representation and support initiatives that increase brand awareness, improve brand consideration, and drive sales conversion.

In this role, you will support both the local and EMEA commercial teams by managing retailer-specific marketing campaigns, coordinating new product introductions, and working closely with retail marketing teams and external agencies. You will help deliver customer activations, digital programs, trade marketing initiatives, and promoter activities.

You will act as the main marketing contact for local Key Account Managers and retailer teams at partners such as El Corte Inglés, MediaMarkt, and Fnac, as well as agencies and distributors across Portugal and Italy. You will also collaborate frequently with EMEA teams across Trade Marketing, Digital, and Campaign Management.

The ideal candidate has hands-on experience across multiple marketing channels, understands how to work effectively with retailers, and knows how to plan and execute campaigns that enhance brand visibility and convert shoppers into buyers.

What You Will Do:

• Retail Marketing Planning –coordinate all marketing activities within customer channels as the single point of contact for all marketing topics, working closely with both local Key Account Managers and retailer marketing teams. Develop and review annual marketing plans in close collaboration with Key Account Managers. Oversee and manage overall budgets in cooperation with internal and external stakeholders.
• Digital Marketing – Coordinate digital content in alignment with performance marketing planning. Oversee production, delivery/distribution, and optimization of NPI content. Collaborate with the EMEA Digital Marketing team and the local Marketing Manager to develop content, production schedules, and content dissemination plans.
• Product Content & Management – Manage and review product pages on online retailer platforms to ensure correct categorization, imagery, copy, and reviews. Coordinate the Go-to-Market strategy for new product launches and align internal Sales and Marketing communications on key launches and lifecycle activations.
• Activation Marketing – Support the planning and execution of experiential customer programs both in-store and online. Work closely with the EMEA Customer Activation team to implement programs across regional key accounts. Manage the day-to-day operations of activation platforms within the region.
• Trade Marketing – Oversee the installation and updates of in-store displays, working with the merchandising agency across Spain, Italy, and Portugal. Collaborate with the EMEA Trade Marketing Team to ensure accurate budget forecasting.
• Field Team & Promoters – Support the Sr. Marketing Manager in managing the Field Team and Promoters through the local agency Ignite. Handle communication with the agency, key activities, budget management, and return on investment (ROI) assessments.

What You Need to be successful:

• Bachelor’s degree in marketing, Business Administration, Statistics, or a related field.
• Bachelor’s degree in marketing.
• An advanced level for business language Spanish and English.
• At least 4-5 years’ experience preferably in an International Marketing or Business Administration environment.
• Ability to work within a matrix organization.
• Experience with MS office (Word, Excel and PowerPoint)
• Strong Organizational skills and detail oriented
• Independent and team player, fluent in English, additional Euro language a plus.

Eligibility Requirements:

• Willingness to travel ~20%
• Willingness to work in an office (Madrid).

What is Nice to Have:

• Experience with Consumer Electronics market is a plus.
• Experience working within a cross-functional multinational matrix structure is a plus.

What We Offer:

• HARMAN is offering a unique opportunity for growth and development in the dynamic and exciting world of consumer electronics.
• At HARMAN, we value diversity and inclusivity, and foster a friendly and supportive global working atmosphere. We believe in investing in our employees through career development opportunities, Professional training and competitive market-based compensation. As part of our commitment to Employee well-being, we also offer a commuter travel package, and employee discounts on world-class HARMAN/Samsung products (JBL, HARMAN Kardon, AKG, etc.).

• “Be Brilliant” employee recognition and rewards program.
• A unique opportunity to contribute to drive revenue growth and nurture strategic trust-based relationships.

You Belong Here:

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

Join HARMAN and discover a world of endless possibilities!

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