Description & Requirements
About the Role
The Car Audio Brand Experience Team designs innovative Branded Audio consumer experiences that positively impact lives through advanced products and technologies. This role leads the brand experience vision, develops customer relationships, and manages cross-functional teams to deliver brand experience product bundles with customer partners. Key responsibilities include:
Leading cross-functional teams to create production-ready experience packages, combining hardware, software, and consumer-focused features, and presenting them as brand and customer proposals.
Delivering reusable assets for production integration and validation in automotive environments, ensuring speed and quality.
This position acts as the primary technical and business interface for stakeholders worldwide and collaborates with consumer and professional divisions to align technologies and roadmaps. It is critical for expanding the brand experience portfolio across assigned brands and customers.
Your Team
You will report to the Brand Experience VP and have 5-7 direct reports, including: Regional Brand Manager, Brand Architect, Project manager, Android Lead, Brand UX Lead, and Product Owner.
What You Will Do
Strategy & Leadership
Build and lead Brand Experience Strategy.
Manage a small, nimble, powerful direct brand experience team, plus larger supporting matrix teams.
Lead the translation of the brand experience vision into a technical vision, feature ideas, and feasible technical path aligned with customer needs
Coordinate the brand's portfolio strategy and positioning with Consumer and Pro Divisions
Lead the determination of Commercial/Strategic/Technical Feasibility - Lead PLM Lite Process – risk eval & go/no-go analysis
Align internal delivery planning with OEM facing customer roadmaps
Collaborate with other Brand Owners, adjacent stakeholders, internal teams, external partners & vendors to come up with new UI/UX and audio related technologies and best practices.
Evaluate new ideas coming out of innovation pipeline for potential brand experience inclusion
Customer & Stakeholder Engagement
Act as Brand Ambassador and “CEO” to Lead the brand experience vision, development, customer relationship, business model, and direct plus cross-functional teams to define, match, and deliver compelling brand experience product bundles with customer partners
Serve as single point of contact for Customer Account Management Team for the brand – Support the jointly developed customer engagement strategy on pursuits
Represent & Promote brand and experience both internally and at the customer - build relationships, support tech day events, present brand and customer proposals
Signoff on production proposals during PLM200 concept freeze and approval
Overseas Brand Confirmation validation for production vehicles with branded systems
Delivery & Execution
Manage overall team that builds, tests, and delivers Brand Features to Project Teams, with market leading speed and quality
Assign business value to objectives during PI Planning. Approves Sprint and Release scope (what/when)
Oversee the creation of internal documentation for holistic brand experience and/or OEM adaptations through Brand Experience concept freeze and approval (PDM)
Drive development of demo cars integrating brand experience package and features
Authorities
Approve production proposals during concept freeze and approval.
Decide inclusion of new ideas and concepts into roadmap
Determine delivery plan & roadmap and OEM facing customer roadmaps
Accountabilities
Brand Experience Strategy
Concept freeze and approval (business sections).
Achievement of business goals / outcomes / pursuit success
Ensure on-time deliveries with project team
Success Measures (KPIs)
PI predictability and release scope adherence
Feature acceptance rate
Customer Satisfaction Score (CSAT): Direct feedback on user satisfaction.
Net Promoter Score (NPS): Measures customer loyalty and likelihood to recommend.
Roadmap hit rate
Net earnings – both value and trend
What You Need
Bachelor’s degree in Engineering or related demonstrated technical expertise
20+ years of combined brand, audio, product, and business-related experience.
5+ years in leadership, customer relationship management, and supplier relationships, preferably in automotive and/or luxury audio.
A mature approach toward leadership and soft skills: building trust and long-term internal team relationships to influence consistent, positive outcomes.
Functional audio architecture knowledge of automotive infotainment and audio systems.
Demonstrated acumen in business case development, program management, make/buy, commercial, and product bundling/sales strategy, feature ideation, and consumer validation.
Ability to communicate advanced and complex concepts and ideas persuasively and concisely to all levels of the business.
Experience leading a team to drive time critical projects to completion.
What is Nice to Have
A combination of Engineering and Business Degrees (eg. Ba ENG + MBA)
Strong recommendations from automotive industry colleagues
Automotive Business & Engineering Landscape Knowledge
Passion for the power of brand as a unifying concept for bundles of experience products
Passion for acoustics and sound reproduction
What Makes You Eligible
Be willing to travel up to 25%, domestic and international travel
Be willing to work in the Novi
Successfully complete a background investigation and drug screen as a condition of employment
What We Offer
Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
Extensive training opportunities through our own HARMAN University
Competitive wellness benefits
Tuition Reimbursement
Access to HARMAN Campus Fitness Center and Cafeteria
An inclusive and diverse work environment that fosters and encourages professional and personal development
#LI-RV1 #LI-Hybrid
Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.
Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.