Description & Requirements
Are you passionate about music, technology, audio, or marketing? Would you like to gain hands-on experience with iconic brands such as Bowers & Wilkins, Denon, Marantz, Polk Audio, Definitive Technology, Classé, and Boston Acoustics? At HARMAN’s Sound United Business Unit, we create world-class audio experiences for millions of consumers.
You will join our Sound United Business Unit in Eindhoven in the position of:
Internship – Retail & Channel Marketing
A Career at HARMAN Lifestyle:
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
- Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Denon, and Bowers & Wilkins
- Unite your passion for audio innovation with high-tech product development.
- Create pitch-perfect, cutting-edge technology that elevates the listening experience.
About the Role:
As our Retail & Channel Marketing Intern, you’ll play an active role in bringing our brands to life through retail activations, campaigns, product launches, and events across Europe.
This is more than a typical internship. You'll work on real projects, collaborate with experienced professionals, and gain valuable exposure to how premium brands grow in retail and specialist audio channels.
What You Will Do:
Retail & Brand Activation
- Support the development and execution of in-store displays, retail activations, and merchandising programs.
- Help bring our premium brands to life at retail partners across EMEA.
- Support product launches and go-to-market activities for new audio products.
Campaigns & Marketing
- Assist in adapting global campaigns for local markets and retail partners.
- Support retailer-specific marketing programs and promotional activities.
- Help create presentations, marketing materials, and campaign assets.
- Coordinate campaign timelines and marketing calendars.
Events & Community
- Support dealer events, product demonstrations, trainings, and trade shows.
- Coordinate event materials, product samples, and marketing assets.
- Assist with event planning, execution, and post-event evaluations.
- Help create engaging brand experiences for audio enthusiasts and retail partners.
Collaboration & Learning
- Work closely with Marketing, Sales, and Supply Chain teams.
- Gain insight into channel marketing, retail strategy, and consumer behavior.
- Learn how premium brands are marketed and activated across multiple European markets.
What You Need to Be Successful:
- Currently enrolled in a Bachelor's or Master's degree in Marketing, Business, Communications, Economics, or a related field at a university in the Netherlands.
- Curious, proactive, and eager to learn.
- Well-organized with strong attention to detail.
- Comfortable managing multiple projects and deadlines.
- Strong communicator in English and preferably Dutch who enjoys working in international teams.
- Familiar with PowerPoint and Excel.
- Available to work from our Eindhoven office at least 3 days per week.
Bonus Points if You Have
- Passion for music, audio, hi-fi, home cinema, gaming, or consumer technology.
- Interest in retail marketing, channel marketing, brand activation, and events.
- Experience with student organizations, events, social media, or marketing projects is a plus.
What We Offer:
- Hands-on experience with globally recognized premium audio brands.
- Exposure to retail marketing, campaign activation, product launches, and events.
- Experience working in a fast-paced, international EMEA environment.
- Mentorship from experienced marketing and commercial professionals.
- The opportunity to take ownership, develop practical skills, and make a real impact.
At HARMAN, you'll do more than observe - you'll contribute.
Ready to turn your passion for audio and technology into real marketing experience? Join HARMAN Sound United and help shape the future of premium sound.
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