Harman

About the Role

As the Social Media Manager, Professional Solutions you will lead and develop the global social media strategies for key HARMAN Professional Solutions brands, driving brand mindshare, engagement, and community growth across all platforms. As part of the Lifestyle Marketing team you will aim to build social media excellence across the enterprise. You will set the the vision and manage a small team, overseeing the content & community engagement strategy and execution, and analyzing performance metrics to optimize social media efforts. In addition, you will drive the development of global best practices, social governance frameworks, platform-specific playbooks, and ongoing education. This role is crucial for ensuring impactful, consistent, and engaging social media content worldwide. Brands included within the social portfolio include AKG, BSS, Crown, FLUX, JBL Professional, Soundcraft, Martin Lighting, and more. This role report to the Group Social Media Director.

This role will have one direct report:

• 1 x Specialist, Social Media Professional Solutions

Along with direct reports, this team will manage agency partners to support work output, and work in collaboration with other global and regional HARMAN teams and across functions.

What You Will Do

• Strategy & Vision: Develop and implement a comprehensive global social media strategy aligned with overall business objectives with fixed and flex components to address differences around the world in terms of category and local cultural nuances. 
• Business Integration: Apply understanding of business priorities, drivers, and plans to align social media strategy and sub-functional decision making accordingly
• B2B Social Media Marketing: Understanding how to drive relevancy for a predominantly B2B audience.
• Content Creation & Curation: Oversee the creation, curation, and distribution of engaging and relevant global content across all social media platforms.  
• Performance Analysis: Build division wide, common analytic frameworks and best practices in utilizing social media analytics tools to track performance, identify trends, and optimize social media strategies across the globe.
• Cross-Functional Collaboration: Collaborate with marketing, creative, PR, ecomm, and regional teams to ensure alignment and consistency in messaging, brand persona, and user experience.
• Budget Management: Manage global social media budgets effectively and allocate resources to maximize impact.
• Trend Monitoring & Innovation: Stay ahead of the curve by identifying emerging social media trends and experimenting with new formats and platforms. Provide thought leadership and guidance to regional and cross-functional teams.
• Crisis Communication: Build the protocols to manage high-stakes crisis communication and reputation management across social media platforms.

What You Need to Be Successful

Applicants must demonstrate a deep understanding of social media channels, trends, best-practices, executional tactics, measurement, management, and more, including:

• Minimum of 5 years of experience in social media marketing.
• Possess a deep understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) and emerging trends.
• Minimum of 2 years at management level, leading and directing vendors and/or direct reports, fostering a positive and collaborative work environment.
• Strong strategic and creative solutions thinking. Ability to conceptualize complex concepts across many touch points, synthesize them, and simplify them to arrive at larger, more foundational ideas.
• Self-motivated, well organized, and up to challenges of ever-changing timelines, requests, and deliverables.
• Superior communications and presentation skills, with the ability to persuade and inform, while maintaining professional  standards and strategic point-of-view 
• Strong analytical skills, with the ability to interpret data, identify trends, and optimize social media performance.
• Experience developing creative and engaging social media content that resonates with target audiences.
• Stakeholder Management: experience collaborating with cross-functional teams and managing relationships with key stakeholders.
• Experience managing social media budgets and allocating resources effectively.

Bonus Points if You Have

• Experience in B2B social media marketing in the consumer electronics industry.

What Makes You Eligible

• Be willing to travel up to 10% domestically and internationally as needed.
• Be willing and able to work in an office-based environment in Northridge, CA, or Stamford, CT. (Hybrid Model)
• Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
• Successfully complete a background investigation and drug screen as a condition of employment (post-offer).

What We Offer

• Competitive wellness benefits and 401K Retirement Savings plan.
• An inclusive and diverse work environment that fosters and encourages career development opportunities.
• Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
• Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
• Tuition Reimbursement.
• Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.).
• “Be Brilliant” employee recognition and rewards program.

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