Harman

Introduction: A Career at HARMAN Automotive

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

• Engineer audio systems and integrated technology platforms that augment the driving experience
• Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
• Advance in-vehicle infotainment, safety, efficiency, and enjoyment

About the Role

Reporting to the VP of Automotive Marketing, the Sr. Product Marketing Manager at HARMAN Automotive drives strategic alignment between product innovation and market opportunity. This role is responsible for shaping product-market fit, defining global go-to-market strategies, and crafting differentiated positioning across a diverse portfolio of automotive technologies. This role leads cross-functional alignment across senior stakeholders in Product Management, Integrated Marketing, Communications, Business Development, and Customer Accounts to ensure seamless, market-focused execution from concept through launch and beyond.

With a strong understanding of customer needs, market dynamics, and competitive forces, this individual translates complex technical innovations into compelling value propositions that accelerate growth and differentiation in the global automotive space.

What You Will Do

• Establish deep alignment with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success.
• Shape product-market fit by applying a market-backed lens to roadmap development, translating insights into actionable decisions that enhance differentiation and impact.
• Develop clear, benefit-led product narratives that influence external perception and guide internal decision-making across key stakeholders.
• Translate complex technical features into compelling messaging frameworks that resonate with customers, partners, and industry stakeholders.
• Direct the integration of market intelligence and customer voice into early-stage product development through collaboration with Research and Insights teams, fueling data-driven strategy.
• Define high-impact product positioning that articulates unique value propositions, competitive advantages, and a market-informed point of view.
• Lead the development of USPs and strategic differentiation strategies informed by market trends, competitor analysis, and customer insight.
• Architect co-branding and bundling strategies that leverage partnerships to build value-added go-to-market offerings and ecosystem synergies.
• Drive product messaging strategy for global stages such as CES—leading planning, alignment, and execution of messaging across business units and communication channels.
• Build and execute a 12-month go-to-market roadmap, integrating across Product, Marketing, and Communications teams to ensure cohesive market execution.
• Deliver persuasive product content and sales enablement assets, including naming systems, content strategy, and structured messaging toolkits to accelerate adoption and alignment.
• Cultivate and expand strategic partner programs, directing joint marketing strategies and maximizing partnership ROI through well-aligned product narratives.
• Act as a unifying force between Product, Sales, and Marketing to ensure priorities, narratives, KPIs, and enablement strategies are fully aligned and optimized across the automotive portfolio.

What You Need to Be Successful

• BA or BS degree in business, marketing, communications or engineering.
• 10+ years of progressive experience in automotive product marketing — with a proven ability to shape strategy, define positioning, and lead successful go-to-market execution.
• 5+ years of direct experience launching new products — leveraging deep customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments.
• Exceptional product marketing acumen is essential — candidates must bring a strategic mindset, executional excellence, and a passion for delivering market-driven innovation.
• Proven ability to influence others; ability to work in a highly matrixed environment. Comfortable interacting with and persuading personnel from executives to entry level—within HARMAN, agencies, and partner organizations to align against a common agenda & priorities.
• Capability of connecting abstract, ambiguous, disparate ideas to deepen understanding, create new ideas and reflect on past decisions.
• Ability to set priorities, focus energy and resources, establish agreement around intended outcomes/results, and assess and adjust direction in response to a changing environment.
• Superior communication, presentation and writing skills; a deep understanding of the business, business, and consumer needs; capacity to analyze data, distill complex technical concepts into clear and compelling messaging and act on insights.
• Strategic thinker with the ability to translate business goals into effective strategies.
• High proficiency in managing multiple concurrent projects in a matrixed organization as there will be continuous team alignment required in this role.
• Solid understanding and aptitude of the following technologies and solutions related to ADAS, Telematics, Cybersecurity, Digital Cockpit solutions, Compute platforms, Cloud solutions and services, Systems of Chip (SoC), Software, Digital Displays, Digital Personal Assistants and Branded Car Audio
• Receptiveness to change, willingness to review courses of action regularly, and a flexible mindset.

Bonus Points if You Have

• Engineering related experience, either in R&D, design, or product management.
• Sales / Marketing experience in selling product and or services to an automotive OEM or equivalent.

What Makes You Eligible

• Be willing to travel up to 10%, domestic only OR domestic and international travel.
• This role is eligible to work remotely with weekly trips into the local office as scheduled or requested (this could be on 24-hour notice).

What We Offer

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition Reimbursement
• Access to HARMAN Campus Fitness Center and Cafeteria
• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

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HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensation. (www.harman.com)

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